Award-Winning Brand

As a young brand, Notabag believes that functional, well-designed products can improve everyday life. Guided by simplicity and intuitive design, each piece is made to be both practical and effortless.

This approach has earned Notabag recognition among leading designs in Germany and around the world.

The Notabag Story

Heavy traffic. Honking horns. A moment of imbalance. Grocery bags brushing against a spinning front wheel.

In that split second, Notabag founder Adnan Alicusic found himself narrowly avoiding an accident while cycling through the city with groceries in hand. It was a simple yet frustrating experience—one that sparked a realization. Carrying plastic bags on handlebars was far from ideal. A backpack would have made all the difference.

That moment set the idea in motion.

Adnan began envisioning a smarter, more versatile solution—something lightweight, compact, and always within reach. A bag that could adapt to everyday needs without adding bulk. Smaller and more convenient than a traditional backpack, yet more functional and comfortable than a tote.

From this idea, Notabag was born: a simple, innovative hybrid that seamlessly transforms between a tote bag and a backpack—designed for life on the move.