About OTOTO

At Sweekli, we curate brands that bring both function and personality into everyday life — and OTOTO is a perfect example.

Named after the Hebrew phrase meaning “any minute now,” OTOTO reflects the idea that creativity can spark at any moment. Founded by designers Ori Saidi and Daniel Gassner, the brand was born from a shared passion for playful, functional design.

OTOTO transforms ordinary household items into imaginative, story-driven creations inspired by fairy tales and myths. Each product blends humor with practicality, turning everyday tools into conversation pieces that are both useful and delightful.

Today, OTOTO products are loved worldwide and can be found in design stores and museums across more than 30 countries. Whether you’re looking to elevate your kitchen, workspace, or daily routine, OTOTO brings a touch of creativity and joy into every detail.